Naomi is a 48-year-old mother of five from Tel Aviv. She ran a small store that sold candy, drinks, and some gift items. Her business scraped by each month but never produced a steady income. Naomi knew part of her problem was ineffective management, so she enrolled in a business consultation program. There, Naomi learned management skills and decided to expand her store and develop a secure income. Her store now also sells balloons, birthday items, as well as providing a printing service, which prints graphics on shirts, cups, and other gifts. There is an ongoing demand for such items in her area.
Naomi needed this loan to purchase the printing machine and pay for advertisements.
Naomi’s business expansion is succeeding as planned. She wants to see her business move forward and become economically independent, providing for herself and her family.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.