Nason is a 32-year-old married man with eight children living in Kasese, Uganda. He has been operating a retail shop for 16 years. His hardships are price fluctuation, inflation, high fuel costs, and inadequate capital to purchase enough stock. Nason's personal goals are to educate his children and build a permanent house for his family. His business goals are to diversify his business to include farming. Nason intends to use the money from this loan to buy sugar, salt and soap to sell since the demand has now increased.