A loan of $1,075 helped to purchase a cow.


Juan Carlos's story

Juan Carlos is a 31 year old man and currently unmarried. He lives in the Belisario Quevedo parish in Latacunga, a small city in Ecuador that during the last era experienced significant growth in its two most important industries: agriculture and floriculture. However, this has resulted in an important growth of all the city’s industries and the majority of its population are indigenous and mestizo people who are beginning to find alternatives for economic and personal growth in this new context. In addition, Latacunga has the peculiar distinction of being located dangerously near the Cotopaxi volcano, the largest active stratovolcano in the world. Juan Carlos emerges within this context, a difficult situation in itself, compounded by the fact that finding a source of credit has been practically impossible. Juan Carlos only completed an elementary school education. He already has a small business that he established more than six years ago. Juan Carlos decided to carry on the family business and employ all of the skills taught to him by his uncles, who raised him to dedicate himself to the business of raw milk production and pig sales. Although the beginning was a bit slow and difficult, now Juan Carlos is a bit better established and his business has achieved some stability. However, Juan Carlos feels that he has reached a point where he would be able to grow and is looking to supply more people with his products and thus improve his income and acquire a better quality of life for him and his uncles who have always supported him. For this reason, Juan Carlos needs your help. He is looking for a loan to purchase another cow, which will help him raise milk production and increase his income, and allow him to improve his quality of life.

Translated from Spanish by Kiva volunteer Eleanor Francoletti-Putz



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