Suha is a married mother of six from northern Israel. After her husband became ill, Suha took over the business and saved it from bankruptcy. Originally the business was part of a chain whose main store was in a neighboring city, but under Suha’s management, they broke away from the chain and she now manages the store independently. The store has clientele from throughout her village and the surrounding area. She now sells sports and women's shoes.
Suha needed this loan to purchase an awning for the store’s entrance, an air conditioner, a new cash register and additional stock.
Suha wants to see her business expand and plans to begin business management courses, which will assist her in her business’s growth.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.