A loan of $400 helped to buy rice, beans, oil, sugar, coffee, bananas, pasta, candies, cleaning products, etc.


Cruz María's story

Cruz María is 36 years of age and lives with her husband, her 14-year-old son and her 9-year-old daughter. She sells goods in a store. A few years ago she managed to open a small store, where she sells a variety of staple goods such as vegetables, cereals, fruit, food products and cleaning products. She works very hard to ensure that her family gets ahead, and to give them better conditions than those they currently have. Cruz María provides one of the main financial supports for her family. She therefore needs to keep her business going, as this provides them with a large share of the income that they need to maintain their household. She is an incredible woman who has won the trust of many people who, as each day goes by, prefer to buy from her. In her business she always works with a smile and is very friendly, as she thinks the most important thing is that her customers are happy with the service she offers. In this way, she will remain the favorite of her neighbors and customers. Cruz María has requested this loan from INTEGRAL to buy merchandise (rice, beans, oil, sugar, coffee, bananas, pasta, candies, cleaning products, etc.). She will use these products to supply her business and attract more customers, which will increase her sales and her income.

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Translated from Spanish by Kiva volunteer Paul Lambert



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