A loan of $5,575 helped a member to purchase a variety of perfumes and also cleaning products such as dishwashing liquid, sponges, detergent, etc.

Nuevo Sendero Group's story

This communal bank is called “Nuevo Sendero”. It is comprised of 21 entrepreneurs who are in various lines of work. Among them are a food stall, vegetable sales, a minimarket, fast food, a candy shop, a pastry shop, clothing sales, charcoal sales, services, and others. All of them are in the town of Chillán.
Marta, the communal bank's president, is pictured standing in the front row, the fourth one from right to left. She's wearing black colored trousers and a red colored coat. She wears her hair up and holds a folder and a bag in her hands.
She runs a retail business selling cleaning products and perfumes. She has been selling them to her customers on a door-to-door basis for the past two years. She works every day from 6 p.m. to 9 p.m. She organizes her schedule according to the time she has available, since her children are young.
She usually buys her merchandise from perfume distributors, and she gets the cleaning products from supermarkets in the city of Santiago at low prices, which is financially convenient.
With the loan she will purchase a variety of perfumes and also cleaning products such as dishwashing liquid, sponges, detergent, etc.
One of her goals is to set up a sales booth in Chillán's town centre, in order to provide a better service for her customers and to improve her living conditions. Marta lives with her husband and two children aged 14 and 8, who are in school. One of her dreams is to set up her sales booth so that she can get better profits and stability for her family.
She's very glad and thankful for the opportunity she has been given by Fondo Esperanza to invest in her business. Furthermore, she's very comfortable in the communal bank she participates in, since there's trust and respect.
Chillán is a municipality in the center-south zone of Chile. Its name means "seat of the sun" in mapudungun, the language of the native tribe of the mapuches. Chillán is known as the "Cradle of the Country" or the "Land of Artists", because many prominent figures in Chilean history were born in this town, such as renowned pianist Claudio Arrau.

In this group: Marta, Ines, Griselda, Adriana, Viviana, Pedro, Daniel, Vvivana, Noemi, Maria, Teresa, Marisol, Sara, Pamela, Isabel, Claudia, Carolina, Daniela, Maria, Eva, Delfina

Translated from Spanish by Kiva volunteer Renata Wolff

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