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Petrona is a great entrepreneur who has a commercial business where people find a bit of everything. She offers photocopying services, beauty salon supplies, telecommunication services, miscellaneous merchandise and she also has a beauty salon where she offers personal services for improving the image of men, women, and children.

Her experience dates back 9 years, during which time she has built a steady clientele, and she extends credit of between 45 and 90 days for payment. Her business has grown gradually and has been helped financially through the Fundación Mario Santo Domingo, an organization with which she has been connected and has received 4 loans. The loans have increased her working capital, and she has managed to diversify what she offers and also build loyalty among her clients, because in her shop they always find what they need.

Currently she is asking for a Kiva loan with which she will buy beauty products, such as dyes, massage and various merchandise directed towards the male gender, with regards to the celebration of Father’s Day, a season in which the sale of perfumes, colognes, socks and outerwear and men’s underwear increases and and this is precisely why Petrona needs to have this type of merchandise ready for her clients, fashionable and at good prices, in order to obtain the best upward trend in sales this year.
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Petrona es una gran emprendedora que tiene un punto comercial, donde la gente encuentra de todo un poco; ella ofrece servicios de fotocopiaje, suministro de productos de peluquería, servicio de telecomunicaciones, venta de mercancía tipo misceláneas y además tiene un salón de belleza donde ofrece servicios de mejoramiento personal de la imagen de hombre, mujeres y niños. Su experiencia data de hace 9 años, tiempo durante el cual, ha construido una clientela fija, a los cuales les otorga créditos entre 45 y 90 días de plazo para pagarle. Su negocio gradualmente ha crecido y ha sido apoyada con financiamiento por la Fundación Mario Santo Domingo, organización con la que tiene 3 años de estar vinculada y ha recibido 4 financiamientos; con ellos ha incrementado su capital de trabajo, ha logrado diversificar su oferta y también fidelizar a sus clientes, porque en su negocio siempre encuentran lo que ellos necesitan. En la actualidad está aplicando a un credikiva, con el cual comprará productos de belleza, como tintes, masajes y mercancía variada dirigida al genero masculino, a propósito de la celebración del día del padre, temporada en la cual sus ventas de perfumes, colonias, calcetines, ropa exterior e interior masculina se incrementa y Petrona justamente necesita tener este tipo de mercancía, dispuesta para sus clientes, a la moda y con buenos precios, para obtener el mejor repunte de sus ventas en este año.

Additional Information

About Fundación Mario Santo Domingo

Fundación Mario Santo Domingo (FMSD) is a non-profit organization in northern Colombia dedicated to developing programs for the country’s poorest communities. In addition to numerous social services, FMSD runs a microfinance program to strengthen micro-businesses in the areas where it works. The organization also offers several non-financial components as part of this program, including training to help entrepreneurs start their own businesses.

About Colombia

  • $11,100
    Average annual income
  • 276
    View loans »
    Colombia Loans Fundraising
  • $16,895,775
    Funds lent in using Kiva
  • 1,817.0
    Colombia Pesos (COP) = $1 USD
A loan of $1,175 helped Petrona to buy beauty products such as dyes, massage and various merchandise such as perfumes, colognes, socks, outerwear clothing and men’s underwear.
Repayment Term
21 months (Additional Information)
Repayment Schedule
May 25, 2012
Jun 4, 2012
Currency Exchange Loss:
Jul 4, 2012