A loan of $1,175 helped to buy beauty products such as dyes, massage and various merchandise such as perfumes, colognes, socks, outerwear clothing and men’s underwear.


Petrona's story

Petrona is a great entrepreneur who has a commercial business where people find a bit of everything. She offers photocopying services, beauty salon supplies, telecommunication services, miscellaneous merchandise and she also has a beauty salon where she offers personal services for improving the image of men, women, and children. Her experience dates back 9 years, during which time she has built a steady clientele, and she extends credit of between 45 and 90 days for payment. Her business has grown gradually and has been helped financially through the Fundación Mario Santo Domingo, an organization with which she has been connected and has received 4 loans. The loans have increased her working capital, and she has managed to diversify what she offers and also build loyalty among her clients, because in her shop they always find what they need. Currently she is asking for a Kiva loan with which she will buy beauty products, such as dyes, massage and various merchandise directed towards the male gender, with regards to the celebration of Father’s Day, a season in which the sale of perfumes, colognes, socks and outerwear and men’s underwear increases and and this is precisely why Petrona needs to have this type of merchandise ready for her clients, fashionable and at good prices, in order to obtain the best upward trend in sales this year.

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Translated from Spanish by Kiva volunteer Gail LeGrand



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