Phoeby is a resident of Kongowea, Kenya. The region boasts of a large open air market. She sells fish at the market. Fish forms a large part of a meal and is greatly loved by the coastal people. Phoeby has been running the business for the last ten years. She is a married mother of five school-age children.
Phoeby was introduced to Milango almost one year ago and is applying for a loan of 41,900 Kenya shillings (KES) to purchase additional stock of fish. The only challenge in the business is that she sells dry fish, which requires enough sunlight to dry. During rainy seasons, it takes longer to dry.
Phoeby believes this loan will help her educate her children and has the ambition of selling the fish in large scale instead of the current retail business. She also asserts that this will in turn improve the standard of living of her family.