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46 year old Reyna lives with her son in her own home. She works selling fruit and vegetables such as melons, papaya, bananas, tomatoes, onion, chiles, and others. She sells traveling from place to place in her vehicle, traveling to the different regions of the country surrounding the place where she lives. She is very well known and she has built-up a good customer base as she sells the freshest, most economical, and high-quality fruit and vegetables and offers unequaled service. Reyna is characterized by her kindness and her excellent business skills. She is an exemplary woman, working hard from very early in the morning so she can put food on the table. She likes to keep abreast of new opportunities so that she doesn't miss any chances. She thinks that her secret of success is her motivation and the love that she has for her work. She knows that this will take her far in the future. Her business has seen a big upswing, so she wants to invest more in stock, but her working capital isn't sufficient. So, she has asked INTEGRAL for a loan to buy tomatoes, onions, bananas, melons, and chiles in bulk. Reyna has good credit references and has had various loans before and has repaid them successfully. So, she is sure that she will be able to pay punctually and she has faith that she will be able to give her family the life that they deserve.
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Reyna de cuarenta y seis años de edad vive junto a su hijo en casa propia; ella se dedica a la venta de frutas y verduras en variedad melones, papaya, plátanos, tomates, cebolla, chiles, entre otros, ella vende de forma ambulante en un vehículo por diferentes zonas del país aledañas a la localidad donde reside, es muy conocida y se ha hecho de mucha clientela pues vende la fruta y verdura más fresca, económica y de buena calidad además el servicio es inigualable Reyna se caracteriza por su amabilidad y por su excelente habilidad en el comercio; es una mujer ejemplar trabaja duro desde muy temprano para llevar el sustento al hogar, le gusta mantener al tanto de nuevas oportunidades para no desaprovechar ninguna, piensa que su más grande secreto es la motivación y el amor que tiene por su labor, sabe que eso la llevara lejos en un futuro; su negocio ha tomado un gran auge por lo que quiere aumentar la inversión pero su capital no le alcanza por eso le solicita a INTEGRAL un crédito que le permita comprar tomates, cebolla, plátanos, melones, chiles por mayor, etc. Reyna tiene buenas referencias crediticias ha tenido varios financiamientos y los ha cancelado con éxito, por eso asegura que podrá pagar con puntualidad, a la vez tiene fe que podrá darle a su familia la vida que se merecen.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 700
    View loans »
    El Salvador Loans Fundraising
  • $29,614,125
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD
A loan of $1,200 helped Reyna to buy tomatos, onion, bananas, melons, and chiles in bulk.
Repayment Term
22 months (Additional Information)
Repayment Schedule
May 5, 2012
Jun 2, 2012
Currency Exchange Loss:
Jul 2, 2012