A loan of $1,050 helped to purchase merchandise for street vending.

Rosa América's story

Rosa is 63 years old. She is divorced and lives alone in Santo Domingo. It is one of the country’s youngest cities and has now become the connection point between Sierra and Costa de Ecuador. It is a special place, known not only for its rich ethnicity but also for the unusual landscapes found at the entrance to this beautiful city. Santo Domingo de los Colorados now belongs to the recently formed province of Santo Domingo de los Tsáchilas. Santo Domingo’s main festival is celebrated with an influx of visitors that engage in commercial and cultural exchange. A big fair takes place on the premises of the Asociación de Ganaderos where the best examples of breeds and crossbreeds raised on the region’s farms are shown in competitions.

Despite having only completed a primary school education, this hard-working woman has managed to survive. For the past thirty years, she has been selling clothing and household items such as sheets and quilts. With this income, she lives a modest life and despite the fact that she works six days a week and often carries large bags of clothing, she is optimistic. She has raised working capital through credit, and this time she requires a loan to invest in merchandise because the school season is very good for sales and she plans to take advantage of it.

Competition has increased as now there are more merchants on the street. However, Gloria believes that by making this investment, she will have a wider variety of products to offer and in this way, she will maintain and perhaps even increase her clientele.

Translated from Spanish by Kiva volunteer Eleanor Francoletti-Putz

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