A loan of $1,150 helped to buy a display case and varied merchandise to stock it.

Martha's story

Martha, age 38, lives with her husband and two children, ages 9 and 12. She is the proprietor of a store that sells snacks, groceries, and soft drinks. She undertook this business through her husband’s initiative. He worked at running a store.

This experience paved their way to develop their own business adventure. The business now generates the main income for the household. This happened 12 years ago, when they decided to rent a house. This is where they now live, and they have adapted the house for their business.

Thanks to their joint work, their efforts, and their dedication to their business, it has become a robust business. It has generated fixed clientele, and it is very well-known in her neighborhood and in surrounding areas. She makes her sales for cash, and her main customers are housewives who buy retail stapes they need for their households.

Her goals for the growth of her business are faced with the challenge of not having enough working capital to expand her business. That is the reason she turns to a Kiva loan, her first loan with the Fundación Mario Santo Domingo.

She will use the loan to buy a display case and varied merchandise to stock it. She will do this because May is one of the times that her sales increase. The increase is due to the family festivities and religious holidays that the families celebrate. These festivities and holidays generate a good volume of customers, and that is exactly what increases her income.

Translated from Spanish by Kiva volunteer Ginny Kalish

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