A loan of $1,150 helped to buy stationery to offer her customers printing services and creation of copies, and thus to diversify her clientele.

Lina Maria's story

Lina is a person who has always been know for her hardworking personality, and thanks to this quality she has had success in surmounting the difficulties that life has presented to her. For about the past three years, she had been working in a store selling clothing, but because her salary was not enough to contribute greatly to the expenses of her household, she decided to go independent and create her own business.

Thus, about three years ago, she opened an internet cafe where she provides her customers with internet service, and thanks to the good service, she has been able to gain many good customers. The first advantage of the business in that it's in a strategic location, since there are three private schools nearby, allowing her to bring in well-off customers. Without a doubt, her greatest difficulty is in that there's a great deal of competition at very low prices, so she is asking for this loan in order to buy stationery products to offer her customers printing services and copies, and to be able to diversify her clientele.

In this way, her business will be able to set itself apart from the competition, permitting her to move forward and continue with her business. In addition, she hopes that this will greatly increase her income, allowing her to have a better quality of life and greater opportunities for economic advancement.

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Translated from Spanish by Kiva volunteer Elizabeth Mount

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