A loan of $1,100 helped to purchase perfumes, creams, cosmetics, and clothing.

Elena Lorena's story

The Parque A La Madre Communal Bank meets every fifteen days in Jipijapa Canton. This canton is known as “the Sultana of Coffee” because the coffee that is cultivated there has a unique flavor. The canton is also known for its cuisine and for the warmth of its people.

The canton is also the home of Elena. She is 40 years old, married, and has three children, ages 22, 19, and 15. Her two oldest children are in university, while her youngest is in high school. Elena’s husband drives a public transport bus for a living.

Elena is a homemaker who also has her own income so she can help pay for her children’s studies. She earns money selling clothing from a catalogue, along with Esika products; these include beauty products, cosmetics, perfume, and women’s accessories. Elena sells her products going door to door and works three days a week, two to three hours per day. She sells the items on credit and then collects payments every eight days. She has been involved in this activity for three years and it is going very well. She says that the perfumes and cosmetics are what sell the most, since they are very good quality.

Elena will use this loan to purchase perfumes, creams, cosmetics, and clothing from catalogues, since she already has orders for those particular products. She has been a member of her communal bank for 10 years, and likes it because the loans are quickly disbursed and have low interest rates.

Elena’s dream is for her children to finish their studies.

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Translated from Spanish by Kiva volunteer Chris Knutson

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