A loan of $650 helped to buy beauty products such as hair color, straightener, shampoo, creams and colognes.

Benilda's story

Benilda, 50, has a 28-year-old son and granddaughter who she lives with in the city of Barranquilla. She is a personal image professional who offers her beauty services to women, men and children at the beauty salon where she lives. She is an entrepreneur who started her own business 20 years ago because of the passion she feels for the work she does every day. Her customers put themselves in her hands so they can walk out beautiful and relaxed, not only because of the quality service she offers but also because of her warmth as a person.

One of her goals is to renovate her beauty shop to offer other beauty services, since her shop has enough space; and she also plans to hire a beautician. Her greatest challenge is diversifying her product offer correctly with this new service, and having enough working capital to meet her expansion goals. She is currently applying for a CrediKiva loan which is her first through the Mario Santo Domingo Foundation. It will be used to buy beauty supplies such as hair color, straightener, shampoo, creams and colognes. With the loan she will be able to increase her working capital somewhat and be able to buy more volume and obtain greater discounts from her suppliers. This is why her investment will be successful.

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Translated from Spanish by Kiva volunteer Sherry Bess

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