Felicisima, age 59, is a business woman in the village of Gonzaga. She has been managing her fish and rice retailing for over 14 years because she realizes that without a source of income she would not be survive. Her business is a great help in improving her life, so she devotes herself to it.
Recently, she has had high customer demand because her services and products satisfy her customers. Moreover, her humility and honesty bring customers looking for her. The high demand requires her to add more goods, so she is asking additional capital to purchase rice and equipment to maintain her fishing boats.
Her husband is very supportive in her business to the extent that he also goes in the river to catch fish. She just hopes that her husband will continue his virtues in order that their seven children will finish all their education. Through their sacrifices and great effort, she hopes for a comfortable living soon.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.