A loan of $575 helped to purchase beauty supplies and cosmetics.

Maria Manuela's story

Maria is 33 years old and lives to the south of the city with her husband and three children who are between the ages of 7 and 17. There she sells merchandise offered through catalogs and specialty guides that she always has available. Her initial seed capital was 300,000 COP, which she obtained from the hands of her husband. She invested the money in materials, supplies, and equipment for her work of improving people's images. Her business grew gradually and she added products from related catalogs. She has done very well because she provides beauty services from her home. Maria is also an image consultant and sells cosmetic products on credit.

In this business that relies on referrals in order to gain new clients, her greatest challenge is the lack of capital for attracting potential customers. For this reason, she is applying for a Kiva loan, her first form of financing from Fundación Mario Santo Domingo. She will use the money to buy beauty supplies for her work and cosmetics to sell. The reason why her investment will be successful is that she now has a line of credit that will enable her to respond to new customers.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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