A loan of $575 helped to buy groceries for her store and to buy corrugated metal sheets for her home.

Imelda's story

Imelda is a 41-year-old woman. She lives with her partner and has two dependent children in her care. She lives with her partner and children in her own home. Imelda tells us that the quality of life of the people in her community is one of subsistence. The majority of the village's residents are self employed. They work in commerce and raise livestock. Some of them also farm. Imelda lives in the small village of La Ladrillera, in Cayalti district, in Lambayeque department. The only basic service her home receives is electricity. She tells us that approximately 90 families in her village live in the same conditions.

Imelda's business activity is selling basic household products such as rice, sugar, mixed veg, eggs, milk, oil, noodles, detergents, candies, drinks, etc. Her small grocery store is located in her home and this is where she serves her loyal customers. In addition, she also raises farmyard birds in pens outside her home. She has 20 years experience in this business which has allowed her to build up a solid customer base. Her partner supports her in her business activities and they have a good family relationship.

Imelda currently plans to expand her inventory both in her grocery store and her livestock raising business. These are very profitable businesses in her area. She is requesting a new loan for 1,500 soles to invest in buying merchandise for her store (groceries). She will also make some improvements to her home, buying corrugated metal sheets for the approaching rainy season. Over time, this will allow her to improve her family's standard of living.

Translated from Spanish by Kiva volunteer Linda Oxnard

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