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Maria Luisa
María’s a hardworking, enterprising woman who is managing to get ahead little by little. She became a micro businesswoman at the instant she started selling clothes from place to place, an activity she’s been doing now for about four years. Thanks to her work in a large agricultural plantation she was able to gradually save up enough to be able to buy her merchandise.

María is hoping that the business will gradually make progress so that she can start to build a small boutique which she’s dreamed of for a long time. She knows that if she manages to do so she will have a secure source of income and will no longer have to go out on foot every day under the huge sun that’s always above the city of Ica, Perú and all its inhabitants.

With a little bit of help, María will be able to buy much more clothing (polo shirts, shorts, pants, etc.) because not only is she running out of the ones she currently sells but she will also be able to stock up on fall clothes her customers are needing. With this support, María feels capable of attaining success and thus improve her quality of life much more so that at some point she will attain what she’s so desired: “Her own boutique.”
View original language description ↓
Maria es una mujer muy trabajadora y empeñosa que está logrando salir adelante poco a poco. Ella se convirtió en microempresaria en el instante en que empezó a vender ropa como recorredora, actividad a la que viene dedicándose unos cuantos años, fue gracias a su trabajo en un fundo, que ha logrado juntar poco a poco los ahorros necesarios para la compra de sus productos.

María desea que su negocio salga adelante y poco a poco pueda empezar a construir la pequeña boutique que ha anhelado desde hace mucho tiempo, ella sabe que si llega a lograrlo podrá tener un ingreso seguro y ya no tendrá que caminar diariamente bajo el inmenso sol que acompaña a la ciudad de Ica, Perú y a todos sus habitantes.

Con un poco de ayuda, Maria podrá comprar mucha más ropa (Polos, Shorts, Pantalones, etc.), ya que no solo se le están acabando los que actualmente vende, sino que también podrá compra la ropa de otoño que necesita para sus clientes. Con este apoyo, maría se sienta capaz de lograr el éxito y así mejorar mucho más su calidad de vida, para que en el algún momento logre lo que tanto ha deseado, “Su propia Boutique”.

Additional Information

About Caja Rural Señor de Luren

Caja Rural Señor de Luren is a microfinance institution based in Ica in southern Peru that primarily promotes the development of the country’s agricultural sector through lending. Today, it also offers credit for consumers, microenterprises and housing improvements, and has expanded its financial services to promote micro-savings and provide micro-insurance. This institution has been instrumental in helping borrowers recover from the devastating earthquake in the Ica region in 2007, and works with Peru’s National Bank to reach some of the poorest and most remote microfinance clients in the country.

About Peru

  • $12,000
    Average annual income
  • 82
    View loans »
    Peru Loans Fundraising
  • $61,829,600
    Funds lent in using Kiva
  • 2.7
    Peru Nuevos Soles (PEN) = $1 USD