A loan of $5,175 helped a member to purchase seasonal fruits and vegetables such as avocado, lettuce, green chili peppers, tomatoes, cactus, plantains, mandarins, oranges, beans, and apples, peaches, melons, guavas, and more.


Hortensias Group's story

Martina is 67 years old and is married to Señor Florentino. They have five children, who are all married. Martina is originally from an area called Rincón de Curungueo, where most people work growing poinsettias. She is part of a group called "Hortensias", because Doña Martina loves these flowers and decided to give that name to the group.

She is a very hard-working and enterprising woman, who goes out daily to the villages living near her area to sell seasonal fruits and vegetables such as avocado, lettuce, green chili peppers, tomatoes, cactus, plantains, mandarins, oranges, beans, and apples, peaches, melons, guavas, and more. She comments that she began this vegetable business more than 19 years ago to help her husband with the household expenses. She also notes that she sells in different markets around her community.

Doña Martina says that the loan that the Fundación is giving her will be invested in various fruits and vegetables. She says that she is very happy about this loan, because sales are high right now as she has been going to other locations to sell with her son, who helps her. She says that she stocks up on fruits and vegetables in the central supply store in the village of Zitacuaro, where they give her low prices so that she can make some profit.

One of her goals is to have a stable stall in one of the village markets, so that she doesn't have to spend so much on transporting her products. She says that she is very grateful for the loans which the financing institution has made to her, because her business has been growing bit by bit.

The other three members of the group are called Lazaro, Rosalba and Leopoldo. They will invest their loans in their businesses: a stationery store, a grocery store, and buying and selling second-hand clothing.

In this group: Lazaro, Martina, Rosalba, Leopoldo
*not pictured

Translated from Spanish by Kiva volunteer Arabella Pollack


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