A loan of $400 helped to purchase soaps, gels and personal grooming products.

Dorian Daniel's story

Dorian, 41 years of age, is a merchant who sells personal grooming products, groceries and clothing. He resides in the municipality of Galapa along with his wife and one son who is 11 years old. His experience dates back approximately 21 years, when he learned this business from his father. In his business he sells gels, talcum powder, soaps, toothpaste and personal grooming products in general, to customers in the city of Santa Marta and in the municipality of Galapa, in quantities such as by the dozen and by the box. His market is made up especially of shops and general stores and the occasional housewife, who are constantly placing orders to which Dorian must respond in a timely manner in order to be successful.

With the sales from his business, he covers his operating costs and household expenses, leaving a small profit margin which he invests in small quantities of products. However it is not sufficient for him to invest in larger volumes and expand his customer base. Thus he has turned to a Kiva loan, his first financing with Fundación Santo Domingo, through which he will purchase soaps, gels and personal grooming products. His Kiva loan's success will be to increase his purchasing power in order to buy, at a discount, a greater and more diversified volume of products, generating great profit margins.

His goal for the future is to have premises where he may store the merchandise he purchases. His biggest challenge is to increase his working capital, as well as his customer base.

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Translated from Spanish by Kiva volunteer Meg Wolfe-Roberts

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