A loan of $5,350 helped to expand and diversify her merchandise to purchase sports shoes, toys, clothing and perfumes.


Subihiya's story

Subihiya is a 50-year-old mother of six from northern Israel. She has run a book and gift shop for several years and now is diversifying her store to strengthen its sales capability. While books are still a popular item, Subihiya has seen a drop in sales and profit and has decided to begin including additional items in her store. There is a degree of seasonality to her merchandise and after careful consideration of what customers need and want from the store, she is expanding. Her first addition is to include sportswear, gifts and school items.


Subihiya needed this loan to expand and diversify her merchandise to purchase sports shoes, toys, clothing and perfumes.

In the future Subihiya wants to continue to stabilize her sales and add school uniforms and supplies. She is proud of her accomplishments but knows if she wants her business to remain profitable, she must adapt.



Loan details


Lenders and lending teams



Loan details