A loan of $1,725 helped to buy women's accessories, footwear and clothing.

Griseld's story

Griselda is 39, and lives in the beautiful city of Cartagena, located on the shores of the Caribbean. It is the second most important urban center on the Colombian Caribbean Coast, after the city of Barranquilla.

Griselda is a businesswoman who started her business supported by her father, who sent her stationery products to sell. It has gone very well, and gradually she has been adding the line of clothing and footwear. In this way she has diversified her product lines and expanded her market, visiting companies and attracting the attention of employees, who are today her main customers.

She extends them credit for the purchase of her products and they pay her back in bi-weekly or monthly installments, in accordance with the terms agreed upon in each case.

Griselda joined the Fundación Mario Santo Domingo a year ago, and received her first loan, through which she succeeded in increasing her business, because she increased her purchasing capacity and customer approval. Now she wants to continue with this plan, and is applying for her credikiva loan, which she will use to stock her business with women's accessories, footwear and clothing, that has already been ordered by her customers.

Her goal is to someday have a boutique in some well known shopping center in the city, but her great challenge is the insufficient working capital she has for achieving this. With her investment, she will succeed in responding to her customers appropriately, and increase her working capital a bit more. Her business is very popular in the market, and this is exactly what is needed for future success.

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Translated from Spanish by Kiva volunteer Jeff Goldie

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