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María Elena
María Elena, 50, lives in her own house with her family, comprised of her husband and son. María has been in business making pupusas (stuffed tortillas) and tortillas for seven years. She has a good reputation and many fixed customers who prefer her because of her honesty and dependability, and because she is very charismatic and hygienic in running her business. Her stand is set up in her home which is on the main street of the town where she lives. This is an advantage for her since the customers like the easy access and, most of all, how shes receives them with a smile and kindness. The most important thing for her is her family and she works hard to provide them with everything they need. Therefore she has requested a loan through INTEGRAL to invest in her business. She will buy necessary ingredients such as corn, rice, cheese, pork cracklings, propane gas, salt, beans, etc. so she can attract even more customers. This will allow her to improve her family's quality of life.
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María Elena de 50 años de edad, habita en casa propia junto con su grupo familiar el cual lo conforma su esposo y un hijo. María se dedica al comercio de pupuseria y tortillería desde hace 7 años. Posee muy buenas recomendaciones y ya cuenta con muchos clientes fijos que la prefieren por ser una mujer honesta, responsable, carismática y muy higiénica a la hora de hacer su trabajo. Su negocio lo tiene ubicado en su hogar de residencia el cual se encuentra sobre la calle principal del lugar donde ella habita. Esto es una ventaja para ella ya que muchos clientes la prefieren por encontrarse en un lugar accesible y sobre todo porque ella siempre los atiende con una sonrisa y con mucha amabilidad. Para ella lo más importante es su familia y trabaja duramente para poder darles lo que necesitan. Esto la ha motivado a solicitar este crédito a INTEGRAL para invertir en su negocio en la compra de los insumos necesarios como: maíz, arroz, queso, chicharon, gas propano, sal, frijoles, etc. de tal forma que pueda atraer a más clientes que demanden sus productos y que le permitan mejorar su calidad de vida y la de su familia.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 510
    View loans »
    El Salvador Loans Fundraising
  • $31,386,625
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $800 helped María Elena to buy corn, rice, cheese, pork cracklings, propane gas, salt, beans, etc.
100% repaid
Repayment Term
19 months (Additional Information)
Repayment Schedule
Feb 29, 2012
Mar 16, 2012
Currency Exchange Loss:
Aug 18, 2013