A loan of $600 helped to purchase video games, supplies to make beauty products, and thread to make bags, backpacks, and hammocks.

Ligia Patricia's story

Ligia is a 35-year-old woman who lives in San Jacinto, Bolivar, land of hammocks and vertical weaving. There, she makes handicrafts for a living, something that she learned through family tradition but perfected via training from SENA (National Learning Service), which is an organization run by the state for the development of technical jobs. Because of this, she knows about handicrafts from not only her own culture, but also from other regions of the country. She is a very studious person who also learned about cosmetology and opened up a beauty salon. She also opened a game room and learned how to make beauty products herself. From all her proactive fronts, she is generating income, applying the sales techniques she knows how to employ in each of her businesses. For this reason, she has been gaining customers in all her ventures, and business grows ever day. Her goal of business expansion is endless, which is why she prepares herself with the training that helps her add value to her daily tasks. Her future goal is to perfect her stylist skills and to have a big beauty product business in which she will produce the goods herself. She is currently requesting her first loan through Kiva, and this is the second loan she requests from Fundación Mario Santo Domingo. With this loan, she will purchase thread to make bags, backpacks, and hammocks, video games, and supplies to make beauty products. Her investment will be successful because she knows the market well, she fills orders, she knows entrepreneurial techniques, and she applies them to her businesses. She is well-stocked in all of her businesses through which she earns an income to support her household, which is comprised of her husband and her children ages 4 and 12.

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Translated from Spanish by Kiva volunteer Elizabeth Casian

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