A loan of $875 helped to buy merchandise.

Hortencia Reina's story

Sra. Reina is a merchant who has been selling perfumes, makeup, and crèmes of different brands for more than eight years. However, the brand that sells the best is Esika since there is great demand for those products. Sra. Reina is a widow and has been able to move forward with her three children. She is a very loving and self-sacrificing mother who strives to help her children get ahead in their studies as well as in their personal life. Reina takes her products to different places to sell, including businesses and institutions where her customers know her. In addition, she extends credit for her products. People know her very well for being a pleasant individual whenever they place orders with her. Reina is able to complete her sales so that she can pay her bills on time and ensure that her orders arrive promptly. She also partners with the sales director of her company since they receive incentives in the form of gift products for working together. Reina then sells these products as a way of generating extra income.

This loan will be used as operating capital to increase her inventory of products for sale. As a result, Reina will be able to earn more profit and provide her children a better standard of living.

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Translated from Spanish by Kiva volunteer Ronan Reodica

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