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Irma Marisol
Irma Marisol, age 33, lives in a rented home with her two children ages 6 and 14, who are in school. Irma is enterprising, responsible, and, above all, charismatic. Through great hard work, she has been able to keep her small store afloat. She sells a variety of clothing and shoes. This business is her main source of income, and she is the only one who works to support her children; several years ago she separated from her partner. She has had this business for many years, so she has a lot of experience. Thanks to her charisma, she has gained the confidence of many people in the area--so she has many loyal customers. Irma works very hard to get her family ahead and improve their quality of life. This motivates her to work hard so that her business will continue to function in the best possible manner. She has decided to request this loan from INTEGRAL so that she can invest in her business in the purchase of products such as: mannequins, metal racks, and a variety of clothing and shoes, as well as other products to draw in more customers. She is doing all of this with the goal of serving a greater demand. This will allow her to improve her sales levels and income, and as a result reach her dream of giving her children a better quality of life.
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Irma Marisol de 33 años de edad, habita en casa alquilada junto a sus dos hijos de 6 y 14 años de edad, los cuales se encuentran estudiando. Irma se caracteriza por ser emprendedora, responsable pero sobre todo carismática. Con mucho esfuerzo a logrado mantener activo un pequeño establecimiento en al cual comercializa variedad de ropa y calzado. Este negocio es su principal fuente de ingresos, puesto que es la única que trabaja para sacar adelante a su familia, ya que hace dos años que se separó de su compañero de vida. Tiene muchos años de dedicarse a este negocio por lo que ya tiene mucha experiencia en el mismo. Gracias a su carisma se ha ganado la confianza de muchas personas en la zona por lo que ya cuenta con varios clientes fijos. Irma trabaja muy duro para poder sacar adelante a su familia y poder mejorar su calidad de vida, esto la impulsa a esforzarse para que su negocio siga funcionando de la mejor manera posible. Ha tomado la decisión de solicitar este crédito a INTEGRAL para invertir en el negocio en la compra de productos como: maniquí, parrillas metálicas, variedad de ropa y calzado, y de más productos que ayuden a atraer a más clientes. Todo esto lo hace con el fin de abarcar una mayor demanda que le permita mejorar sus niveles de venta y de ingresos y por consecuencia poder lograr su sueño de dar a sus hijos una mejor calidad de vida.

Additional Information

About Apoyo Integral

Apoyo Integral (Apoyo) is a nonprofit organization offering financial products that enable clients to increase their working capital, purchase fixed assets, buy and remodel homes, expand agricultural business and more. The organization’s target group is businessmen and women who have already established their businesses but need financial support to strengthen or expand them.

Like Kiva, Apoyo is committed to empowering women involved in business activities in rural areas. Kiva lenders’ funds will be used to expand these services to an even greater number of poor clients in rural areas.

About El Salvador

  • $7,500
    Average annual income
  • 514
    View loans »
    El Salvador Loans Fundraising
  • $31,744,950
    Funds lent in using Kiva
  • US Dollars
    Loan transacted in USD

Success!! The loan was 100% repaid

A loan of $1,100 helped Irma Marisol to buy: a mannequin, metal racks, and a variety of clothing and shoes.
100% repaid
Repayment Term
14 months (Additional Information)
Repayment Schedule
Feb 24, 2012
Mar 9, 2012
Currency Exchange Loss:
Jan 19, 2013