Due to issues of modesty, Manal’s mother is pictured here. Manal is a 28-year-old mother of one. She lives on the outskirts of a village in southern Israel. Manal has a small mini-market that serves all the neighbors in the area. Many of these women have no access to any other stores and have requested Manal to expand the range of items she sells. These are items they need on a daily basis.
Manal needed this loan to purchase additional stock including oil, cleaning supplies, flour, sugar, salt and kitchen items to expand her store. By buying in bulk, Manal increases her profit.
Manal wants to continue and see her business grow and one day be able to renovate her home.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.