Due to issues of modesty, Fatma's son is pictured. Fatma is a 46-year-old mother of six from southern Israel. She lives and works in the Negev. For several years she has managed her clothing shop which specializes in holiday and religious dress. She is expanding her shop to include additional lines of clothing and increase the draw. Her store has done a strong business with some seasonality but she has succeeded in developing a healthy business.
Fatma needed this loan to purchase stock in the additional clothing lines she is introducing.
Fatma wants to continue and increase her income. Currently she has two sons studying abroad and she is saving to send her two other children to earn an advanced degree With her growing business, she will be able to do so.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.