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La Canoa Group
In this Group: Gerarda, Carolina, Yesenia, Mauricio, Juan Luis
Gerarda is 49 years old and a member of the communal bank named "La Canoa" ("The Canoe"). She buys and sells seasonal fruits and vegetables such as avocados, plums, plantains, guavas, pineapples and mellons; she also sells peppers, apples, onions, tomatoes, carrots and lettuce. She also reports that she grows and sells Christmas Eve flowers (poinsettias). She has been in this business for 20 years and she sells her fruits in San Mateo Atencio in the state of Mexico. She stocks up at the wholesale food market in Mexico and she also sells what she reaps from her avocado and peach gardens. She comments that she learned the sales business by herself - necessity taught her to make sales and not to sell off her fruit cheap. Gerarda is married to Gilberto, who grows poinsettias. They have seven children and their problem is their house, which is made of wood. They live in a hazardous area on a hill, and she's afraid that it could collapse and they could become homeless, and she's also afraid something could happen to them. She says that she wishes to use the loan to purchase soil for cultivating poinsettias. She also wants to purchase flowerpots and compost in order to get a very good production this year, since she sells the flowers in the state of Mexico. The other members of the group are named Carolina, Yesenia, Mauricio and Juan Luis. They will invest in seasonal fruits and vegetables, flowerpots and soil for growing poinsettias.
View original language description ↓
Gerarda tiene 49 años y es parte del grupo llamado La Canoa, platica que se dedica a la compra y venta de fruta y verdura de temporada como son aguacate, ciruela, plátanos guayabas, piña, melones también vende chiles manzanos, cebollas, jitomates, tomates, zanahorias, lechugas, etc. También comenta que cultiva y vende flor de noche buena, tiene con su negocio desde hace 20 años y vende sus frutas en San Mateo Atenco en el Estado de México, ella se surte en la central de abastos de México y también vende lo que saca de las huertas de aguacate y durazno que tiene. Comenta que ella sola aprendió el negocio de vender la necesidad la hizo aprender a vender y no malbaratar su mercancía de frutas. Doña Gerarda está casada con el señor Gilberto quien se dedica al cultivo de flor de noche buena ellos tiene 7 hijos, su problemática es la vivienda donde vive comenta que es de madera y vive en una zona de riesgo ya que vive sobre un cerro y tiene miedo que se derrumbe y que se quede sin casa y tiene miedo que les llegue a pasar algo. Dice que con el crédito quiere comprar tierra para cultivo de la flor de noche buena, también quiere comprar macetas y abonos orgánicos para tener una muy buena producción este año ya que vende la flor en el Estado de México.
Los demás integrantes del grupo se llaman Carolina, Yesenia, Mauricio, Juan Luis ellos invertirán en frutas y legumbres de temporada, macetas para el cultivo de flor de noche buena y tierra para lo mismo.

Additional Information

This is a Group Loan

In a group loan, each member of the group receives an individual loan but is part of a larger group of individuals. The group is there to provide support to the members and to provide a system of peer pressure, but groups may or may not be formally bound by a group guarantee. In cases where there is a group guarantee, members of the group are responsible for paying back the loans of their fellow group members in the case of delinquency or default.

Kiva's Field Partners typically feature one borrower from a group. The loan description, sector, and other attributes for a group loan profile are determined by the featured borrower's loan. The other members of the group are not required to use their loans for the same purpose.

About Mexico

  • $15,600
    Average annual income
  • 40
    View loans »
    Mexico Loans Fundraising
  • $22,559,375
    Funds lent in using Kiva
  • 12.9
    Mexico Pesos (MXN) = $1 USD

Success!! The loan was 100% repaid

A portion of La Canoa Group's $3,100 loan helped a member to purchase compost, pesticide, flowerpots, soil, etc., in order to cultivate Christmas Eve flowers (poinsettias).
100% repaid
Repayment Term
8 months (Additional Information)
Repayment Schedule
Feb 3, 2012
Mar 1, 2012
Currency Exchange Loss:
Oct 16, 2012