A loan of $3,100 helped a member to purchase compost, pesticide, flowerpots, soil, etc., in order to cultivate Christmas Eve flowers (poinsettias).

La Canoa Group's story

Gerarda is 49 years old and a member of the communal bank named "La Canoa" ("The Canoe"). She buys and sells seasonal fruits and vegetables such as avocados, plums, plantains, guavas, pineapples and mellons; she also sells peppers, apples, onions, tomatoes, carrots and lettuce. She also reports that she grows and sells Christmas Eve flowers (poinsettias). She has been in this business for 20 years and she sells her fruits in San Mateo Atencio in the state of Mexico. She stocks up at the wholesale food market in Mexico and she also sells what she reaps from her avocado and peach gardens. She comments that she learned the sales business by herself - necessity taught her to make sales and not to sell off her fruit cheap. Gerarda is married to Gilberto, who grows poinsettias. They have seven children and their problem is their house, which is made of wood. They live in a hazardous area on a hill, and she's afraid that it could collapse and they could become homeless, and she's also afraid something could happen to them. She says that she wishes to use the loan to purchase soil for cultivating poinsettias. She also wants to purchase flowerpots and compost in order to get a very good production this year, since she sells the flowers in the state of Mexico. The other members of the group are named Carolina, Yesenia, Mauricio and Juan Luis. They will invest in seasonal fruits and vegetables, flowerpots and soil for growing poinsettias.

In this group: Gerarda, Carolina, Yesenia, Mauricio, Juan Luis

Translated from Spanish by Kiva volunteer Renata Wolff

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