Anjelica is a single woman. She describes herself to be ambitious. She operates a retail store where she sells home products such as flour, sugar, salt and rice. She has been involved in this business for 5 years. Her business is located in a conducive area and her primary customers are local residents. She describes her biggest business challenge to be high prices of household goods. She will use the KES 10,000 loan to purchase more home products for selling. Anjelica's business goal is to expand her retail shop into wholesale within 5 years.