A loan of $3,975 helped a member to buy groceries.


La Florida (Cuenca) Group's story

The communal bank "La Florida" is made up of 6 women and 2 men, each of whom has their own business. The members of this group have been able to cover their household expenses through the money earned by these businesses. They live in the city of Cuenca, the capital of Azuay province, which is known as the "Athens of Ecuador." This is culturally one of the most important cities in the country, and in December of 1999 it was named a UNESCO World Heritage Site. Many of the people in this city work in handicrafts, and they maintain the culture and traditions of their towns.

One of the members of this group is Janneth. She is 21 years old, married, and has a 2 year-old daughter. Her husband is a professional driver, and he works for a company providing private driver services. They live in their own home.

Janneth started her own business 4 months ago; she has a grocery store where she works every day from 6am until 10 at night.

This is the first loan that she has taken in her communal bank. She was invited to join the group by her mother, who is an active member. She will invest this loan in the purchase of grocery products for her store.

Her goal is to expand her business.

The woman in photograph who is wearing a hat is the mother of one of the members; she is not a member of this group.

In this group: María Lastenia, Ana Cristina, María Angelita, Ruth Angelita, Janneth Aracely, Alejandro Dario, Carlos Santiago, Rosa Alicia

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Translated from Spanish by Kiva volunteer Lisa Grobar


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