"Dedication and wise management of business" are the guiding principles that push Estrelita to strive for a better way of living. Estrelita is married to a farmer, having four grown up children. Among her four children, two have settled into marriage already; one is working and the other one is still studying.
Estrelita works hard in order to earn her living. She owns and runs her variety store within her local community. She has been engaged in this kind of business for almost seventeen years. She is grateful because her previous loan has really helped her in maintaining her business and making it grow continuously. At this time, she is asking for bigger capital, amounting to PHP50,000, which will be used to buy groceries such as canned goods, cooking oil, detergent soap, beverages, candy, ingredients and biscuits to re-stock her store. In this way, she can encourage more customers to buy her merchandise and to satisfy her customers' demands to her. She is hoping that this amount will eventually help her in obtaining her goal.
About Alalay sa Kaunlaran, Inc.
This loan is made possible by Alalay sa Kaunlaran, Inc. (ASKI), which means “a partner in development.” ASKI has been in operation for 25 years and runs multiple successful initiatives in addition to microlending. Its main microfinance branch focuses on lending to microentrepreneurs, small farmers, and fisher folk. ASKI also provides microinsurance and marketing support for borrowers, as well as educational programs to develop the skills of both borrowers and staff. The ASKI Foundation funds community development projects such as a daycare feeding program and scholarships for children. ASKI Global helps overseas Filipinos develop entrepreneurial and financial skills to maximize the impact of remittances.