A loan of $1,875 helped a member to buy clothes, cosmetics, perfume and Tupperware items.

Nueva Generación (Cuenca) Group's story

The communal bank Nueva Generación is comprised of six women and one man who live in different places in the city of Cuena, which is known as the “Athens of Ecuador”. It is the cultural capital of the country and has been a World Heritage Site since December of 1999. This city has a rich and diverse culinary scene, capturing local and international flavors. Our members, like all the people here, are friendly and polite, and they maintain the traditions of their villages.

One member of the group is Janneth. She is 37 and is married. She has two daughters aged 9 and 6 who attend school in the city. She is also happy because she is currently 5 months pregnant. Her husband works in a factory. They don’t have their own home, so they rent a house.

Janneth sells clothes, makeup, perfume and Tupperware. She has been doing this for 5 years. She works from Tuesday through Saturday, and sometimes customers visit her in her home.

She was been with the communal bank for 4 years, and she will invest the proceeds from this loan in clothes, cosmetics and Tupperware items so she can have a greater variety of products.

Her goal is to have enough capital for her business.

The small photo in the corner of the larger one is of a member who for personal reasons could not be present when the group photo was taken.

In this group: Luordes Catalina, Claudia Silvana*, Karla Valeria, María Isolina, Janeth Rocio, Digna Soledad, Jorge Andres
*not pictured

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Translated from Spanish by Kiva volunteer Kevin Bohnert

Loan details

Lenders and lending teams

Loan details