A loan of $1,100 helped to buy plasma TVs wholesale.

Gregoria Catalina's story

Gregoria lives with her husband, a driver, and her son, who is a university student, in the Chijini area located twenty minutes from the city center. She sells domestic appliances such as plasma television sets and sound equipment. She has between 20 to 50 customers in different areas, including those working in public and private offices. She takes orders from her customers, which she pays for up front and later collects weekly or monthly, increasing the price depending on the time taken to collect payment.

The interesting part of her business is that she asks the customers to choose their product instead of doing what other people do, which is buy the products first then try to sell them. Her way of doing things ensures the customers are always satisfied since they are the ones who directly choose what they want to buy. Gregoria is requesting a loan to buy plasma TVs wholesale so she can deliver the orders to her customers.

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Translated from Spanish by Kiva volunteer Sherry Bess

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