A loan of $825 helped to buy a freezer and supplies of fruit pulp, which will enable him to diversify the products he offers his customers.

Ivan De Jesus's story

Dedicated to his work and family is the best way to describe Ivan. He is a life-long hard worker who has always wanted to provide the best for his family. Ivan, 52, is married and the father of 2 sons for whom he constantly fights, inspired to move his business forward and generate more income.

Ivan sells fruit in the city’s downtown and states that he is well situated and has a fixed clientele. Nevertheless the competition is very stiff since there are many fruit stalls in the sector. Ivan has always wanted to diversify his sales so that besides selling fruit, he also sells cell phone minutes and in this way has a little bit of an advantage over competitors. With a desire to generate more income through expanding the variety of products that he offers his clients, Ivan wants to buy a freezer that will enable him to sell fruit pulp at his stall. However he does not have sufficient capital and is requesting a loan in order to buy a freezer and a supply of fruit pulp. In this way his business will be more attractive for his customers and he will increase his sales.

Ivan aspires to earn more income than he currently does, thereby improving the quality of life of his wife and sons. In addition, his sons will be able to have access to a university education and study for careers that in the future will help them have well paying jobs.

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Translated from Spanish by Kiva volunteer Diane Chaney

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