A loan of $975 helped to buy a hair dryer, an electric razor, and scissors.


Elena's story

Elena is part of the El Almedral communal bank located in the town of Peñalolén, city of Santiago. She has worked in the area of hairdressing for three years. She took some specialized courses, which allowed her to improve herself and launch her business, specifically in haircuts, hairstyles, and dyes. Elena performs her hairdressing duties from Monday through Friday, and she arranges her schedule according to her availability, since her children are young and it is she who goes to the homes of her different customers. She buys her merchandise from a distributor that specializes in selling hair products. One of Elena's business goals is to have the opportunity to open a store as a beauty salon where she can see her customers. With the loan she will buy a hair dryer, an electric razor, and scissors. Elena lives with her husband and three children, ages 17, 9, and 8. Her personal dream is to give her family a better quality of life. She is very happy and grateful for the opportunity that Fondo Esperanza has given her because it has allowed her to invest in her business. She also feels very comfortable with the other entrepreneurs in the communal bank group because they share different activities and interests, which also has served to distract her for a moment. With regard to the training given in the meetings, she has learned to run her business better. Peñalolén is located in the east of the metropolitan area. It has various attractions such as vineyards, buildings considered part of the cultural heritage, and excursions to natural areas, elements that are changing this town into a new tourism scene within the metropolitan region.

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Translated from Spanish by Kiva volunteer Catharine Wall



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