A loan of $1,075 helped to buy merchandise and shelves.

Luz Esperanza's story

Luz is a 43 year old woman who has 3 children ages 8, 13, and 14. She currently lives with her significant other and children in Santo Domingo, which is a dynamic and welcoming city belonging to the province of “Santo Domingo de los Tsáchilas.” Citizens living in this land are from every corner of Ecuador, which makes it diverse and entrepreneurial, and that is precisely her identity. She is located in a rainy subtropical climate zone, having an average temperature of de 22.9°C. For her geographic location, she has a very active business as it has become a land port of trade between the mountains and the coast. The most important activity is livestock. It is here where the largest of the livestock markets of Ecuador develop. By finding herself in a tropical zone and being bound by a branch of the Andes, a high biodiversity exists and ecological levels that create an infinite variety of ecosystems.

Luz has had a grocery store for 3 years. She learned this from her neighbors. She was the only breadwinner in her family and now her significant other, who works as a mason, helps her a little with the economics of her home. Her store is very modest and has few products. She wants to add to her merchandise and invest in shelves in such a way that attracts more customers and thus, with improved sales she would be able to have better income.

This is her third loan, and she has been known for her punctuality in payments. Luz enjoys the assistance that she receives from her loan officer and the training to be a customer of Fundación Alternativa (the entity that has provided her 3 loans.)

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Translated from Spanish by Kiva volunteer Erin Yamaoka

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