Lorena owns a spa business that specializes in beauty services. She came from Columbia and opened the business over 3 years ago, with a dream and excitement to enter the beauty business which is constantly reinventing itself. She decided to become an entrepreneur by providing her clients with spa services such as massages, waxing, facials, body wraps and scrubs. She has one employee assisting with the spa. Lorena’s business is operated out of a storefront, and she has built her clientele over the years mostly through word of mouth. Now, she is hoping to gain capital for advertising and marketing. The biggest challenge for the business has been finding innovative strategies to expand and compete with the ever-changing industry.
This loan will be used to purchase a facial/massage bed and three machines used for facials and wraps. It will also pay for new advertising for the business. This will help Lorena keep up with new trends in the industry and expand her clientele base.