A loan of $2,525 helped to buy perfume products in order to expand the assortment before the holidays.


Vera's story

Vera is a widow. She has a teenage daughter, who she raised all by herself. Vera lives in Ivano-Frankivsk. She is engaged in retail trade in perfumes, cosmetics and hygiene products. She has as many as three sales points around the city, six employees, and a separate warehouse for the goods. In the past, Vera worked as an English teacher. After her husband's passing she had to take over his business. Vera set relatively low prices for the whole range of products; her vending stalls are conveniently located throughout the city. She has been in this business for twenty years. Vera plans to invest the Kiva loan of 20 000 hryvnas in the purchase of perfumes. She would like to increase the assortment before the holidays. She will buy perfumes, eau-de-cologne, hair dyes, etc. in order to meet the increasing demand before the New Year and Christmas holidays. Vera's goal is to finance her daughter's college education.

Note: original text in Russian

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Translated from Russian by Kiva volunteer



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