A loan of $550 helped to buy clothes and toiletries, which her customers have ordered.


Yeimi's story

Yeimy, age 26, is a young businesswoman who lives in one of the southern neighborhoods. It is one of the happiest and most productive neighborhoods in the city. She has a business there, and she sells various merchandise. She mostly sells clothes, cosmetics, and shoes, etc. Her business started when she left the Bolivár department and arrived in the city of Barranquilla. A cousin gave her lodging, and her productive life started right there in order to help with the household expenses. She owes all of her experience to her cousin, who taught her to sell products because her cousin did the same thing. At first she sold creams and small merchandise. When she had her own capital she became independent and gradually added clothes, fabric, shoes, and everything her customers request. In order to cultivate their loyalty she always responds to their tastes, interests, and needs. Her current dream of growing is tireless. That is the reason she is requesting a Kiva loan to augment her working capital and to get new customers. In the face of the growing demand the money that she receives from her customers is insufficient to respond to her market. This is her first loan with Kiva and the Fundación Mario Santo Domingo. She will buy clothes and toiletries, which her customers have ordered. Her plan is for the most commercially active time of the year, New Year’s. Yeimi knows that this is traditionally a good time to expand in the market. There is a lot of money in circulation, and there is a high probability of selling very quickly.

Translated from Spanish by Kiva volunteer Ginny Kalish



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