A loan of $3,300 helped a member to buy bundles of clothing to stock her business.


Nuevo Sendero Group's story

This communal bank is called Nuevo Sendero and is made up of 20 entrepreneurs who work in different areas such as the preparation of fast food and the sale of vegetables, clothing and variety items. All are from the city of Chillán.

Marcela is the member of the communal bank who is seen in the photo in the second row, third from the right. She is smiling and wearing a lilac colored shirt with a beige jacket. She has been a merchant, specifically selling used clothing, for a year and a half and says that since she started she has been well received by customers. She works from Monday to Friday selling her wares door to door or her customers come to her home. On weekends she sells her goods at street markets.

With the loan she will buy bundles of clothes for her business. Her goal is to set herself up in an established shop within two years so that she can showcase her clothing in display cases.

Marecela lives with her husband and 4 year old daughter. One of her personal dreams is to study obstetrics or podiatry. In order to make this dream a reality, she will enroll at the beginning of 2012.

She is very pleased and grateful for the opportunity to invest in her business that Fondo Esperanza has provided. As well, she speaks of the good treatment she has received from the association. With respect to her membership in the communal bank, she notes that the group is very united and responsible and because of this, she has felt very comfortable. The leadership training sessions have helped her to better apportion her income and learn how to do business.

Chillán is a township in the south central area of Chile. Its name means “silla del sol” (“chair of the sun”) in Mapudungun, the language of our indigenous Mapuches. Chillán is known as “Cuna de la Patria” (“Cradle of the Homeland”) or “Tierra de Artristas” (“Land of Artists”), because many figures prominent in Chilean history were born here, such as for example, the well-known pianist, Claudio Arrau.

In this group: Marcela, Marta, Inés , Adriana, Viviana, Noemi, María, Marisol, Sara, Mariela, Jacob, Jocelyn, Valeria, Eugenia, Isabel, Claudia, Yolanda, Vanesa, Valeria, Mariela

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Translated from Spanish by Kiva volunteer Diane Chaney



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