A loan of $1,050 helped to buy silver jewelry and crafts.

Francia Elena's story

Francia, 56, lives in San Jacinto, a town in Bolívar Department where there is an extensive crafts tradition. There, following her town’s culture, she makes backpacks, hammocks and bedspreads and sells assorted general merchandise, an activity she’s been doing for many years now. When she started out, she thought of making crafts to sell among neighbors and friends in a very domestic market. Later on she started to sell clothes, perfumes and gold and silver jewelry. Her main customers are located in the city of Cartagena where people who are very dear to her work and help her recuperate her portfolio. She also has customers in San Jacinto, buyers like teachers and independent employees, that she offers her wares to on easy payment plans.

To date, Francia has been affiliated with Fundación Mario Santo Domingo for two years. Since she joined this organization changes in her productive life have been significant and she now generates more income for herself and for her family. Her daily challenge is gaining new customers so that the business will grow and this is why she’s calling on a Kiva loan to buy silver jewelry and crafts to add to the ones she already sells, an investment that will be successful because she knows her market well; the Christmas festivities are approaching and she’s already earmarking her investment in securing orders from her best customers.

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Translated from Spanish by Kiva volunteer Polliz

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