A loan of $1,000 helped to purchase merchandise for the changing season.

Juana's story

Juana lives in Barrio 20 de Noviembre in Puntarena, a place of great poverty and many social problems. She is 43 and lives with her three children who are currently in school. Fifteen years ago, through a lot of hard work as well as the support of Fundación Mujer, she was able to start a shop where she sells clothing and personal articles. As the only income earner for her household, she has been able to provide her children with an education as well as acquire other goods.

The purpose of this loan is to purchase merchandise, principally seasonal clothing since Costa Rica is already changing from the rainy to the dry season (winter) and she has the opportunity to vary her product line and wants to take advantage of a season when her clients, based on her experience and knowledge of the market, look forward to buying new clothes.

Juana also belongs to the Mujer Creciendo Juntas communal bank, which has supported other women with loans for their businesses, however in her case, because of her level of operations she needs to make a larger investment in her small business.

Among her goals, getting ahead stands out, so that she and her children will have a better future; so that they can get more education and she will have support for her business to grow more each day. For now the greatest difficulty has been the economy and, in part, the competition from those who sell by catalog. Nevertheless she has found support for her small business from this program and through experience she has succeeded in maintaining a portfolio of customers.

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Translated from Spanish by Kiva volunteer Diane Chaney

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