Rhonda is a 29-year-old businesswomen from Turan in northern Israel. She opened her hair & bridal salon in 2009. After gaining clients Rhonda moved her salon to a more central and attractive location this year. Rhonda, a charismatic and dedicated stylist, has gained a reputation of dedication to her clients and of being a top-notch professional.
Rhonda needed this loan for minor renovations in her new salon, supplies, additional equipment and evening dresses for rental.
Rhonda hopes one day to be the salon in her area creating exclusivity in bridal needs and everyday styling. She also wants to train others from her area in the profession.
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.