A loan of $675 helped to buy shoes.

Ramona's story

In the midst of a multitude of young men playing baseball we came across a small shoe selling business belonging to Ramona, 61. She’s from the city of Estelí and sells all types and sizes of shoes. She’s been a merchant almost her entire life. She used to have a grocery store and also sold used clothes but decided to go into shoe sales because they produce better profits.

She was able to raise her nine children, two of whom are currently in university, thanks to these businesses. She states that the place where she has her small shoe shop is a good sales point and besides she entertains herself watching the young men from the neighborhood, most of which have become her most loyal customers, play baseball.

She is requesting the loan to buy inventory of shoes in various styles and sizes and of better quality since these are the characteristics most in demand in her product. She also wants to buy used clothes to sell. Her goal is to make her business more productive and prosperous, to keep it well stocked and to provide better service.

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Translated from Spanish by Kiva volunteer Polliz

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