A loan of $2,700 helped to purchase weights, exercise mats, and pilates balls and create PR flyers.

Elinor's story

Elinor, a divorced mother of two grown children, lives in Bnei Brak. For the past several years, she has given group and private exercise training lessons and massage therapy. In the past, Elinor ran her group lessons and private sessions in different studios and gyms. After careful calculation and business consultation, Elinor decided to open a studio in her home. With her eldest child already reaching adulthood and making a home of her own, Elinor had the extra space and converted an area into a studio. This allows her to save transportation and rental costs and precious time she had to allocate to reach the other locations. While a small number of clients will continue to have lessons at an outside studio, the majority of her business is relocating to her home-based studio.

Elinor needed this loan to purchase weights, exercise mats, pilates balls, and lighting fixtures and to create PR flyers.

While a good number of Elinor's clients have moved to her home-based studio, she does still hold classes at outside studios. In the future, she hopes to work almost exclusively out of her studio, providing classes throughout the week.

Loan details

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Loan details