A loan of $400 helped to buy more products, and increase her business.

Elsi Maricela's story

Elsi Maricela is 25, and single. She lives with her mother and 4 year old daughter, in Ventanas canton, De Los Rios province. The members of the "Virgen de Guadalupe" communal bank live in the Ciudadela 10 de noviembre neighborhood of Ventanas canton, and work in commercial activities.

She sells Yanbal and Avon products. She purchases them in Guayaquil, and sells them in Ventanas every 15 days.
She is applying for the loan in order to buy more products, increase her business, and earn more profits. The loan will really help her make profits when she sells products, and to make enough to buy other products.

The challenges that very often arise include competition, which she has learned to handle effectively in order to sell her products.
Her dream is to buy a shop to display her products, and to sell them more easily. In her free time she likes to listen to music.

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Translated from Spanish by Kiva volunteer Jeff Goldie

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Loan details