A loan of $450 helped to buy ingredients for food preparation and also to buy tables and chairs for improved customer comfort.

Luz Marina's story

Luz Marina, 40, lives with her husband and six children whose ages range from 8 to 22 years in the Los Olivos neighborhood in the southwest part of the city. She has her business there where she prepares lunches, juice and fried fast food items. She also takes advantage of her captive clientele to sell them telecommunication services.

Her business started out five years ago with a $20,000 COP loan from her father. Her initial customers were her neighbors who spread the word about her thanks to her good service and, above all, to the good taste of her daily meals and weekend fried fast food. Her sales are cash and every day about 50 customers pass through Luz Marina’s business and they buy from her primarily for cash. Her goal is to enlarge the business and to do some home improvements because in future she plans to add a second story to separate the living quarters from the business.

While Luz Marina works to reach her goals, she manages a profit margin of 47% from which we can project potential growth and augur a successful investment of her Kiva loan that she’ll use to buy oil, rice, corn and other ingredients to prepare her lunches and she’ll also buy chairs and tables to offer improved customer comfort.

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Translated from Spanish by Kiva volunteer Polliz

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