A loan of $625 helped to buy stationery products, accessories, and novelty items.

Nancy's story

Nancy, age 44, lives with her husband and their three children. The children range in age from 9 to 18. They live in the Soledad municipality, a metropolitan area in Barranquilla.

That is where she has a store where she sells everyday food products and merchandise like cosmetics, women’s accessories, clothes, shoes, stationery items, and plastic products. She started the business 14 years ago when she was let go from the important chain of stores where she worked. She used this money for her entrepreneurial adventure.

She started with two display cases on the terrace of a rented house, which is located in front of her house. In less than one year she managed to buy it. With the support of the Fundación Mario Santo Domingo she expanded her business and paid for her son’s university education.

She wants to continue being successful with an increase in her working capital. That is the reason she turns to Kiva and makes use of her Kiva loan. She wants to buy stationery products, accessories, and novelty items. She will receive them in the month that requires more investment in the businesses. This is when sales increase due to the celebration of Valentine’s Day (day of love and friendship). Children’s and adults’ purchases increase. Everyone wants to show their affection with gifts for their friends, boyfriends and girlfriends, family members, and neighbors. Indeed, Nancy’s customers plan to go to her store to buy a nice present. She needs to have her business stocked with everything they require.

Nancy maintains a contribution margin of 12%, from which we predict her successful investment and potential growth.

Translated from Spanish by Kiva volunteer Ginny Kalish

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