A loan of $625 helped to buy paper goods, clothes, cosmetics and perfume.


Ana's story

Ana, 58, lives in Arjona near the city of Cartagena de Indias with her husband and 21-year-old son. She carries out her commercial activity there. She opened a variety store nine months ago with the purchase of display cases and merchandise. She set it up at home, a strategic spot where she’s done very well because aside from the commercial potential that exists in her environs, she also applies a service attitude taking care of the community. Her goal is to have a wider selection of goods because she wants to continue improving her income in order to help her son go to university and become a successful professional.

Her greatest challenge is having sufficient working capital needed to make purchases at wholesale that will allow her to have stock inventory that constantly turns over. This is the reason why she’s calling on a Kiva loan, her first from Fundación Mario Santo Domingo that she’ll use to buy paper goods, clothes, cosmetics and perfume. With these products, her customers will feel satisfied and will come by more often to her variety shop especially during the September season when sales tend to increase due to the approaching Day of Love and Friendship which is a time of increased commercial activity that impacts businesses both large and small. Ana manages her business with gross sales of 41.69% and a net profit of 39.5% so we are able to predict a potentially successful investment.

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Translated from Spanish by Kiva volunteer Polliz



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